Dallas: 214.363.2575 Allen: 214.509.0270  

Our Approach: Plastic Surgery Websites

Since we believe the Internet should be an important source of health information, we have developed this website to provide credible information about cosmetic surgery along with our opinions and approach to various aspects of this specialty.

We have strived to maintain an ethical approach throughout our website. For example, we point out the pitfalls of testimonials and before-and-after photos and realize their prevalence on the Internet and the marketing advantage they provide. Regardless, our site remains unique in the absence of testimonials and before-and-after pictures.

Unfortunately, we have learned the hard way that providing information about patented or trademarked procedures or technology can lead to threats of litigation. As a result, we have been forced to remove all names of such procedures or technology, which we believe is unfortunate for the cosmetic surgery consumer. This problem is troubling because unproven marketing claims cannot be challenged -- leaving the consumer with the impression that any marketing claim is fact.

Since we believe that accurate information is invaluable to the medical consumer, we frequently update North Dallas Plastic Surgery's website to provide current information about new procedures.

"Today's patients have access to much more medical information than their predecessors did; unfortunately, much of it is misinformation."

Bulletin of the American College of Surgeons
December 2002

An Internet Reality Check on Plastic Surgery Information


Cosmetic Surgery: Promises and Pitfalls™

PROMISES

The Internet can be a valuable resource for users seeking health information. The quality of this information is critically important as it could potentially affect health outcomes for millions. Yet the quality of health information on the Internet is extremely variable and difficult to assess.

When the presentation of the material seems so authoritative, whatever information is shown seems like it must be accurate and useful.

 

PITFALLS

  • Every informational resource from the library has been evaluated in one way or another before you ever see it. This is true of books, journals, and other materials. However, this is NOT true of the internet. There is no oversight and anyone can publish a website. "Excellent resources reside along side the most dubious." LET THE READER BEWARE! (from the Johns Hopkins Library's website)
  • The information should be accurate and free of bias or specifically warn the reader of the presence of any bias.
  • Accuracy of the information on a website should be verifiable. References to published studies should be listed or linked. Never use information that you cannot verify.
  • All information on the internet needs to be evaluated by readers for authority, appropriateness, and other personal criteria for value. If you find information that is "too good to be true..." it probably is.
  • A critical consumer must attempt to differentiate between information and marketing hype.

The Internet can be a valuable resource for users seeking health information. The quality of this information is critically important as it could potentially affect health outcomes for millions. Yet the quality of health information on the Internet is extremely variable and difficult to assess. Thus the choice of appropriate evaluation criteria for the information is both crucial and challenging.

Thus it is imperative that any health care information be carefully scrutinized and verified - not automatically regarded as fact . . .

While this problem is generally recognized there is no consensus on how to resolve the problem (one such attempt is the "Health Summit Working Group").


More information from Drs. Harlan and Todd A. Pollock:

 
 Our Dallas Plastic Surgery Procedures Page »

More "Promises and Pitfalls" Information »

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